Digitalisation strategy

Digitalisation and Industry 4.0 do not change the general principles of business, but everything in terms of the necessary change competencies. And still, companies will need a predominant customer benefit, a solid market position, a strong innovation performance, permanent improvements in productivity, high attractiveness for qualified personnel, liquidity, financial stability and sufficient profitability for future financing. Due to digitalisation and Industry 4.0 the transformation’s characteristics change: increasingly faster, much more comprehensive and considerably more interconnected. Deficiencies and mistakes hence have a much greater affect than they used to have on subjects in the past.

To have a wrong or no strategy, or worse none at all, towards digitalisation and Industry 4.0 nowadays is negligent. And it should not be due to a lack of proposals, potentials, chances or risks. The difference is the company’s ability to change and its implementation strength. The conversio – digitalisation concept for enterprises focuses on these crucial aspects.

It comprises presentations, seminars, moderation and consulting concerning the topic “Digitalisation and Industry 4.0 - digital economy and digital leadership”, and deals with the question of how the ongoing digitalisation and the implementation of Industry 4.0 changes both the business world and also the world of the employees within the companies.

Among others, these are topics are discussed:

Digitalisation strategies and business models – potential use of digitalisation for small and medium-sized enterprises

Changes in the business world – “smart working” means separation, polarisation and derestriction of work: employees are more than just “digital workforce”

Working in tomorrow’s digitalised production – Requirements for employees on all levels of function and qualification in companies

Characteristics of leadership in the “digital economy” – leadership in an atmosphere of complexity, uncertainty and rapid change

Tasks and roles of “digital leaders” – about modesty, reluctance, humbleness and empathy – towards “ambidexterity of leadership” in the digital world